Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

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Product details

Management number 201812640 Release Date 2025/10/08 List Price $53.88 Model Number 201812640
Category
  1. Nonfiction
  2. Business

Format: Hardback
Length: 360 pages
Publication date: 03 March 2023
Publisher: Kogan Page Ltd

Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

Weight: 360g
Dimension: 611 x 156 x 23 (mm)
ISBN-13: 9781398607668
Edition number: 2 Revised edition

Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

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